So why do I know as much as I do in NFTs?
Right place, right time and a successful career in social media marketing brought me here…
It all begins with a successful career in social media marketing. On Upwork, I am a Top Rated Plus & Expert-Vetted “talent”. Meaning I am one of their most capable and sought after freelancers on the site.
From 2014 to the present, I have worked with dozens of different companies and brands which has allowed me to develop strategies for so many different audiences.
2020
In the middle of quarantine, almost all of my regular clients and even prospective clients went from plentiful to zero. Except for the tech startups and crypto coin developers. Pregiotek, Kirio Inc, Cognizer.ai and CRATOS.
2021- February
Chris Heller of TopShotToday asked me to help him build a social media presence for his new media entity focused on something called NBA TopShot.
This was my introduction to NFTs. Seemed simple enough to understand - digital and verifiable. Easy transition from someone who liked to collect physical sports cards.
But the golden ticket for me was how easy it felt to grow a community in this space. It felt like the early days of Instagram and Tumblr.
TopShot’s summer of low morale in ‘21 opened a pathway to Ethereum NFTs.
I spent most of May & June researching and trying to understand why someone might pay $150 for something to use as a Twitter PFP. In July, I minted my first NFT and continued further down the rabbit hole.
After joining your first community, you quickly realize how close your support system can be and how connected your network can become.
In July, I received a DM from a man named John (anon obviously) and he asked if I felt comfortable with helping him build a community around his project, The BirdHouse. I knew how to spend money as a collector, but to have the chance to build a project, I wouldn’t turn that down.
— July 2021
From when we started to when we launched, it was roughly 45 days. Every day was important and everyone we brought in as mods and admins was just as important. At the time, the biggest reason we saw growth day to day was the value we brought to the community and the authenticity we shared with everyone in it.
— 45 Days
Unlike building a business or crypto-coin over months and having the confidence to say “we have what we need”, building this project felt good all the way through, but I had no real example of what a successful bare minimum community needed to look like…
Until the day of launch.
That 24 hours before sellout and the couple of hours after, showed me everything I needed to know how to replicate the processs and everything I needed to get it done.
— Sold Out in 15 minutes
One successful launch and an interest in the communities I was building led me here to you.
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Big Head Club
Web3 & NFT Social Media Consultant
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